The Quantum Marketing JumpStart
For Wellness Inventory Coaches

 

QUANTUM MARKETING JUMPSTART PART ONE REV

Eight Powerful Group Program Sessions

PART ONE: WHO ARE YOU?
Identifying your Target Market & Ideal Client
Clarifying your Vision
Creating Your Unique Promise of Value as Coach
Handling Your Limiting Beliefs
Your Business Identity

Week 1Being the Purple Cow: Embracing What Makes You Unique!   You are your Brand. What walking-your-talk has to do with marketing. What is the first impression you make in the first 10 seconds? Who do you wish to serve? The importance of niche. What is the Vision you have for your practice? Where do you want to be 3, 6 and 12 months from now? Where do you find yourself hitting the brakes?

>Personal Work: Our Greatest Fear!  The Fraud Factor: Meet Your Gremlins & Your “Board of Directors.”
>Tasks: Your Strengths & Passions. Your Power Words.  Identifying your Ideal Client: The Target Market Finder.


Week 2- Alignment 101: You- Your Client-Your Message.   Front-Burner and Back-Burner Targets. Your Business Identity: Name & Tag line. URL’S & email address. What is your Signature Approach? What are the Pillars of Your Practice?

>Personal Work: Your Business Values. Learning to Set the Timer.
>Tasks: Business Name, Tag Line, URL, Email. Power Colors.


 

PART TWO: WHAT DO YOU OFFER AND WHY?

Aligning your Values with your Practice Offerings
Solidifying Program/Product Offerings/Menu.
Your Compelling Story or Bio in 4 Paragraphs or Less.

 

Week 3 – Pain, Passion and Deliverables. Finding your Compelling Story.  How to write a Bio that connects who you are with what your clients need to hear from you.

>Personal Work:  Stop giving it away!
>Tasks: Write your Compelling Bio, Find/Take a Head shot, Determine Your Top 3 Deliverables.


Week 4 – Serving up the Menu!  Entry points for Coaching. Silver, Gold, Platinum Programs. Group vs. One-to-One? Workshops? The Psychology and Timing of Buying. What the market will bear. How to integrate the Wellness Inventory.

>Personal Work: When would you buy?  Your Money Story.
>Tasks: Design Your Program Offerings and Pricing


 

PART THREE: HOW DO YOU TELL THE WORLD?

Your Non-Elevator Speech
Growing Your Community

Getting Out There & Finding Clients
Closing the Deal Organically
Lines of Communication

Week 5 – Finding Your Position in the Marketplace. Being the expert- Being on Brand. Mastering your Non-Elevator speech. Ordering Your Business Cards. Creating & growing your contact list. Do you need a free giveaway? Designing your Signature “Appetizer” talk. 

>Personal Work: Practice your non-elevator speech with at least 10 people.
>Tasks:  Order your cards. Create your contact list. Create an outline for your appetizer talk and a list of 10 places to deliver it.


Week 6- Closing the Deal Organically without Being “Salesy”.  Practice/Demo and Practicalities around Closing the Deal, pricing, scheduling, handling objections.

>Personal Work: Tapping & Affirmations to Stay Curious with our objections around money.
>Tasks: Set up Intake forms & coaching agreements. Set up appointment calendar and task list. Are you ready to receive money. Do you need to set up a designated bank account?  


Week 7- Spreading Your Wings. Setting up strategic partners, Other Marketing & Communication Strategies: Newsletter, Blog, Social Media? The heart of “content marketing.”  Cook Once – eat many times. Time for a Website?

>Personal Work: Walking Your Talk: the Core of your Practice (source of content)
>Tasks: List of possible strategic partners. Letter of Introduction. Create a communications plan including email, and social media, etc. The website decision.


PART FOUR: STAYING IN THE FLOW
Well, that says it all. 

Week 8- Best Good Practice Habits to Stay in the Flow. Time  & Energy management for coaches. The Big Fat Hairy To Do List. Quadrant Two Living! Knowing your own rhythms. Setting up office hours. Managing your Office Environment. Getting around your “Distractor Factors” – NEXT STEPS: Setting Goals for the next 3, 6, 12 months. 

>Personal Work: Handling Your Distractor Factors/ Feel the Fear and Do It Anyway!
>Tasks:  Invite someone for a consultation/ Setting up ongoing Accountability / SMART Goal Setting & Kaizen Action Steps


THE ACCOUNTABILITY PROGRAM

Marilena’s Basic Formula for Success: Single-minded Focus + Consistent Steps over Time + Accountability

This program would not be complete without an added piece of accountability to support you in completing the tasks of these 8 sessions. In addition to these 8 workshop sessions, you will have four One-to-One Accountability Sessions with Quantum Coach, Nellie Mason.

Weekly or Bi-Weekly: 30-Minute Strategy Sessions: Typically scheduled Mondays or Tuesdays: During these sessions intentions /work plan/action steps are brainstormed and set for the week ahead. You will also troubleshoot any stumbling blocks from the previous week.

Choose Your Email Recap day:  Thursday, Friday or Saturday.  There is limited email support through the week.

You may choose to use these sessions during or after the program is complete!

 


FAQ’s

Will I be able to re-listen the calls? All sessions are recorded and downloadable.

How long do I have to listen and complete my work? You will have ongoing access to all recordings and handouts as well as any updates to handouts. In order to keep pace with the content of the course, it is recommended that you allow time each week to complete assignments.

What if I want more accountability? Ongoing support services are available at an additional charge through Nellie directly.

What if I have questions or need more help between sessions? Please email Marilena directly and she will be in touch with you personally.


Bonus Free Kick-Off Calls
Practice Building Blocks

 

>SESSION ONE: APRIL 5th 1 PM ET-3PM ET

Going from Free to Fee

Where are the best places to find clients? How do you talk to potential clients about coaching? Do you need to get clearer on your target market? Do you know how to use your story to attract clients? Do you have a compelling program to offer them?

>SESSION TWO: APRIL 12th 1 PM ET-3PM ET

The Quantum Way to Close the Deal

Does asking for money for your services make you feel pushy, uncomfortable or too salesy? Do you know the true formula for expressing your authenticity? What are the best questions to ask when inviting a client to work with you? 


 

Class Dates
For Registered Participants
Eight Thursdays:

April 21, 28
May 5, 12, 19 (Skip May 26)
June 2, 9 (Skip June 16)
June 23 End 

10:00 AM – NOON EST

Need an Evening Class? Email Marilena for next available dates!

 

Your investment for this program:

One payment of $597

3 monthly payments of $199

(please let us know if you require further flexibility in payment installments or start date)
email: marilena@quantumcoachingmethod.com

 


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Marilena’s Business Coaching Approach

Quantum Business Building takes an Inside-Out approach to Personal Branding to create the practice you desire that will attract your ideal clients.

THE A- B- C- D- E System of Quantum Business Building™

Here are the Building Blocks of creating a strong foundation for your coaching practice. Whether you are working in groups, one-on-one or as part of someone else’s practice, you need to know Who You Are, What You Offer and How to Tell the World
about it.

  • ALIGN: Connect who you are with what you do!  Voice your passion and uncover your authentic story in a way that deeply attracts and emotionally connects with potential clients and your Target Market.
  • BRAND: Leverage your strengths to create a powerful personal brand that connects with your potential clients. Articulate your values, services and products.
  • COMMUNICATE: Create a marketing and communications strategy to help you build and consistently engage a community who is interested in what you have to offer them. Learn the best ways for you to get the word out about your services and products.
  • DEVELOP: Create strategies to address the “Three R’s” of sustaining momentum in your practice: Recruitment,  Retention and Renewals. 
  • EVOLVE: Find your learning edge… clarify your stuckness around knowing enough and knowing your worth. Work through limiting beliefs and build your confidence.  Be freed up to have a soul-sourced practice that reflects your journey, your gifts and your passion!