Soulful-Not-Salesy
The Group Experience
Your Personal Branding & Marketing Jumpstart
Are you committed to being a coach but not so sure about being an entrepreneur?
Are you wondering how to integrate your Coaching Tools into Your Programs & Practice?
To have a successful practice requires not only working “in” your practice,
but also “on” your practice.
•If you are unsure of the benefits of target marketing and what niche is best for you…
•If you are not confident in how to create powerful programs…
•If your elevator speech gets stuck in your throat…
•If you are not comfortable asking for money, don’t know what to charge or
are afraid of sounding too “salesy”…
Then, it’s time for a JumpStart!
This program is designed for Health & Wellness Coaches who are craving a Heart and
Soul-Centered Approach to Growing their practices with the help of a Mentor/Business Coach like Marilena.
Don’t let the “Business” or “Marketing” part of creating and running a practice keep you from delivering your greatness to the world! We cut through the marketing jargon and get to the heart of the matter so you can position yourself well to do the work you are called to do!
Take a step-by-step approach through a Master Checklist of tasks and tools needed to create a solid foundation for your practice. This gentle and powerful journey will set you up for success!
Marilena will share her best resources and proven productivity tools that she has honed over 25+ years in practice.
You will also work Marilena on a deeper level to challenge the fears and limiting beliefs that may be holding you back. Get freed up to have a soul-sourced practice that reflects your journey, your gifts and your passion!
Now let’s get to it!
Eight Powerful Group Program Sessions
PART ONE: WHO ARE YOU?
Highlights:
Identifying your Target Market & Ideal Client
Developing Your Non-Elevator Speech
Clarifying your Vision
Creating Your Unique Promise of Value as Coach
Handling Your Limiting Beliefs
Your Business Identity
Week 1– Being the Purple Cow: Embracing What Makes You Unique! You are your Brand. What walking-your-talk has to do with marketing. What is the first impression you make in the first 10 seconds? Who do you wish to serve? The importance of niche. What is the Vision you have for your practice? Where do you want to be 3, 6 and 12 months from now? Where do you find yourself hitting the brakes?
>Personal Work: Our Greatest Fear! The Fraud Factor: Meet Your Gremlins & Your “Board of Directors.”
>Tasks: Leverage Your Strengths & Passions. Your Power Words. Identifying your Ideal Client: The Target Market Finder.
Week 2- Alignment 101: You- Your Client-Your Message. Front-Burner and Back-Burner Targets. Your Business Identity: Name & Tag line. URL’S & email address. What is your Signature Approach and Model for coaching? What are the Pillars of Your Practice?
>Personal Work: Your Business Values. Learning to Set the Timer.
>Tasks: Business Name, Tag Line, URL, Email. Power Colors.
PART TWO: WHAT DO YOU OFFER AND WHY?
Highlights:
Aligning your Values with your Practice Offerings
Solidifying Program/Product Offerings/Menu.
Your Compelling Story or Bio in 4 Paragraphs or Less.
Week 3 – Pain, Passion and Deliverables. Finding your Compelling Story. How to write a Bio that connects who you are with what your clients need to hear from you.
>Personal Work: Shifting into a professional mindset: Stop Rescuing, fixing and giving it away!
>Tasks: Write your Compelling Bio, Find/Take a Head shot, Determine Your Top 3 Deliverables.
Week 4 – Serving up the Menu! Entry points for Coaching. Silver, Gold, Platinum Programs. Group vs. One-to-One? Workshops? The Psychology and Timing of Buying. What the market will bear. How to integrate other program materials.
>Personal Work: When would you buy? Your Money Story.
>Tasks: Design Your Program Offerings and Pricing
PART THREE: HOW DO YOU TELL THE WORLD?
Highlights:
Growing Your Community
Getting Out There & Finding Clients
Closing the Deal Organically
Lines of Communication
Week 5 – Finding Your Position in the Marketplace. Being the expert- Being on Brand. Mastering your Non-Elevator speech. Ordering Your Business Cards. Creating & growing your contact list. Do you need a free giveaway? Designing your Signature “Appetizer” talk.
>Personal Work: Practice your non-elevator speech with at least 10 people.
>Tasks: Order your cards. Create your contact list. Create an outline for your appetizer talk and a list of 10 places to deliver it.
Week 6- Closing the Deal Organically without Being “Salesy”. Practice/Demo and Practicalities around Closing the Deal, pricing, scheduling, handling objections.
>Personal Work: Tapping & Affirmations to Stay Curious with our objections around money.
>Tasks: Set up Intake forms & coaching agreements. Set up appointment calendar and task list. Are you ready to receive money. Do you need to set up a designated bank account?
Week 7- Spreading Your Wings. Setting up strategic partners, Other Marketing & Communication Strategies: Newsletter, Blog, Social Media? The heart of “content marketing.” Cook Once – eat many times. Time for a Website?
>Personal Work: Walking Your Talk: the Core of your Practice (source of content)
>Tasks: List of possible strategic partners. Letter of Introduction. Create a communications plan including email, and social media, etc. The website decision.
PART FOUR: STAYING IN THE FLOW
Well, that says it all.
Week 8- Best Good Practice Habits to Stay in the Flow. Time & Energy management for coaches. The Big Fat Hairy To Do List. Quadrant Two Living! Knowing your own rhythms. Setting up office hours. Managing your Office Environment. Getting around your “Distractor Factors” – NEXT STEPS: Setting Goals for the next 3, 6, 12 months.
>Personal Work: Handling Your Distractor Factors/ Feel the Fear and Do It Anyway!
>Tasks: Invite someone for a consultation/ Setting up ongoing Accountability / SMART Goal Setting & Kaizen Action Steps
ADDITIONAL EXCLUSIVE BONUSES
Stand Out Authentically in a Sea of Coaches
ALL participants will be given access to the 360 REACH Survey® This amazing online tool allows you to take a snapshot of how the world views you. It is a completely anonymous survey that helps you get feedback from everyone you know so you can leverage your strengths (and even your perceived weaknesses) to position your personal brand.
Are You a Motivator? A Leader? A Nurturer? Included in your program is a one-to-one follow-up consultation to review your 24-page report summarizing your results. Understand your Personal Brand Persona and your strengths as a coach and leader.
*Marilena is a Certified Reach Brand Strategist who can help you interpret these results powerfully!
360 Reach is the first and leading web-based personal brand assessment that helps you get the real story about how you are perceived by those around you. It gives you the critical feedback you need to expand your career or business success. It’s an integral part of the personal branding process and an indispensable tool for thriving in today’s professional environment.
THE QUARTERLY MASTERMIND/ACCOUNTABILITY PROGRAM
Marilena’s Basic Formula for Success:
Single-minded Focus + Consistent Actions Steps over Time + Accountability
This program would not be complete without an added piece of accountability to support you in completing the tasks of these 8 sessions. You will also join our Quarterly Mastermind Visioning & Planning sessions so you can stay on track with your outcomes and goals.
NEED MORE ONE ON ONE TIME WITH MARILENA?
INVEST IN YOURSELF FURTHER
Want more individualized support? Marilena has a limited number of slots for additional 1:1 coaching. These 8 one-hour Sessions can run alongside your group program or at any time they will support you best to complete the work in the program PLUS dive deeper into your unique needs such as reviewing your business strategies, design your coaching programs and more! Learn More Here:
FAQ’s
Will I be able to re-listen the calls? All sessions are recorded and downloadable.
How long do I have to listen and complete my work? You will have ongoing access to all recordings and handouts as well as any updates to handouts. In order to keep pace with the content of the course, it is recommended that you allow time between sessions to complete assignments.
What if I want more accountability? We will arrange for buddy accountability in the sesssion.
What if I have questions or need more help between sessions? Please email Marilena directly and she will be in touch with you personally. Marilena@QuantumCoachingMethod.com
Class Dates/Times
TBD
Proposed Time/Day
Wednesdays: 10:00 AM – NOON EST
Need an Evening Class? Email Marilena for next available dates!
Your investment for The Group Experience:
$997
Your investment for The Group Experience+1:1 Mentoring
$1650
All programs available on Flex Pay with NO interest/No Additional Charges.
Special Pricing May be Available for Custom Group Training.
(please let us know if you require further flexibility in payment installments or start date)
email: marilena@quantumcoachingmethod.com
Marilena’s Soulful-Not-Salesy Building Blocks
Quantum Business Building takes an Inside-Out approach to Personal Branding to create the practice you desire that will attract your ideal clients.
THE A- B- C- D- E System of Quantum Business Building™
Here are the Building Blocks of creating a strong foundation for your coaching practice. Whether you are working in groups, one-on-one or as part of someone else’s practice, you need to know Who You Are, What You Offer and How to Tell the World
about it.
- ALIGN: Connect who you are with what you do! Voice your passion and uncover your authentic story in a way that deeply attracts and emotionally connects with potential clients and your Target Market.
- BRAND: Leverage your strengths to create a powerful personal brand that connects with your potential clients. Articulate your values, services and products.
- COMMUNICATE: Create a marketing and communications strategy to help you build and consistently engage a community who is interested in what you have to offer them. Learn the best ways for you to get the word out about your services and products.
- DEVELOP: Create strategies to address the “Three R’s” of sustaining momentum in your practice: Recruitment, Retention and Renewals.
- EVOLVE: Find your learning edge… clarify your stuckness around knowing enough and knowing your worth. Work through limiting beliefs and build your confidence. Be freed up to have a soul-sourced practice that reflects your journey, your gifts and your passion!